AUTO1 TYRES the exclusive & principal agent for ZC Rubber’s flagship brand Goodride in UAE along with Al Rahala International organized the annual dealer meet at HILTON JUMEIRA RESORTS in JBR on the 19th May 2016. The meeting was attended by over 100 dealerships across the UAE dealing with the various product segments from Goodride. AUTO1 & Goodride kicked off its annual dealer meeting with an exciting announcement regarding the celebration of the 15th anniversary of Goodride & AUTO1 partnership. The event was packed with product presentations and discussions, entertainments and most importantly the top dealers were recognized for their contribution to the growth of GOODRIDE in the region.

In the opening speech, Mr. Chandramouli – Country Head at AUTO1 TYRES emphasized on the great relationship shared between AUTO1 & Al Rahala International representing GOODRIDE in the UAE for more than one and half decade. He further mentioned on the power of GOODRIDE products demonstrated through its superior performance and reliability characteristics. Mr. Chandramouli reported that in a challenging economy the company has managed to grow the business by 23% percent year over year in fiscal 2015. That was positive news, especially when one considers the economy faced highly challenging market conditions. AUTO1 will remain focused to build stronger relationships with the dealer channel; as the dealer channel remains vitally important to AUTO1 overall growth and success.

Quoting further Mr. Chandramouli said “We have done well in the past in the PCR category and looking forward to bounce back strongly in spite of increased competition. Our focus and hard work has given us major gains in the TBR category with GOODRIDE having close to 10% of the market. Thanks to be excellent support of the dealers, who have well represented the brand and provided excellent service our end customers. Also AUTO1 has invested in resources and people on the field to drive growth in our dealer business. We look forward to create history in UAE to become the leader in all the product categories GOODRIDE represents.”

Mr. Liu, General Manager at Al Rahala International believes the meeting was successful and there was great attendance from all dealers across the UAE. The dealer fraternity of Goodride gathers annually which focuses on exchange of information on market trends; highlight the valuable contribution of key dealers during the past year, introduction of new products to benefit the customers we serve every day.

Quoting further Mr. Liu said “AUTO1 is one of the largest distributors for GOODRIDE products in the Middle East region. Our partnership with AUTO1 has always been a win-win relationship. They have always given us their best supports in terms of their product updates, sales network and best technical support making sure that the needs of Goodride consumers are addressed with the highest standards of customer service. As owners of GOODRIDE brand, we believe that the technological capabilities of our products are far superior to any other tire brands/ solutions offered by competition”.

The product update presentation from Mr. Kevin – Sales Manager (Al Rahala International) introduced to dealers the latest developments with ZC RUBBER and the new tire products from Goodride. New product initiatives for the coming year include increased range in OTR and specialty tires in the industrial, mining and port segments. He further added that, “Goodride has set the benchmark in standards of reliability and performance and there are constant new product launches giving our dealers a vast portfolio of products to sell.”

Delivering the key note address Mr. NS Suresh – President – Tires Business at KAPICO Group Holding Co., “Goodride is AUTO1’s one of major brands across our different markets, we do share a special bonding between us through these years of relationship. It’s been absolutely phenomenal journey with GOODRIDE over these years; the brand has a lot to offer for the dealers through its excellent products packed with great value and superior after sales support from our AUTO1 team. We are always looking for the most effective ways to support its dealers and we are continuously expanding our resources, dealers can be confident and be rest assured that we will be able to meet their needs with a reliable supply and best customer service. He further expressed his confidence on the dealer network that, his sure of Goodride cementing its market leader position and continue to uphold its heritage as one of the leading Chinese tire brands in UAE market.”

AUTO1 & Goodride recognizes its dealers as an important associate and source of brand equity and values their role in reaching consumers and creating value for the brand. The Goodride Partner Appreciation Award recognizes dealers merits based on their sales and customer service performance during the past year. The winners were selected for outstanding sales performance with dealers covering the entire UAE region. For the year 2015, AUTO1 recognized 20 dealers with premier status; the dealers included 6 dealers from Dubai Region, 7 dealers from Abu Dhabi region and 7 dealers from the Rest of UAE.

The grand event concluded with a biggest dealer incentive scheme of the year, launched through the months of June till August 2016. The qualified dealers will have a chance for an all-paid foreign trip for two and includes many other exciting prices. The scheme was welcomed with a lot of enthusiasm by the dealers, as Mr. Suresh unveiled the details of the scheme and emphasized how important it is for us to keep giving back to the dealers, recognizing their support to promote Goodride in a very competitive market. He also stated that the company is committed to keep organizing such programs which reward, recognize motivate the performing dealers at regular intervals.