With no doubt, Automechanika Dubai 2016, the largest trade and networking fair for the automotive aftermarket segment in the MENA region, was successfully held on 8th-10th of May at the World Trade Center featured 2,017 exhibitors from 58 countries and welcomed more than 30,000 trade visitors from across the globe. There are six sections of the show: Parts & Components, Electronics & Systems, Repair & Maintenance, Tyres & Batteries, Service Station & Car Wash and Accessories & Tuning.
In the group of Tyres & Batteries, Al Rahala International Co. L.L.C. booth which was located at S2-E12 showcased the fastest drift car in the world with 304.96km/h at and it caught every visitors’ attention. The car was mounted with ZC-Rubber tyres.

Figure 1. Nissan R35 GTR. On March 3rd 2016, Nissan Middle East and the Pro Drift Academy set a new Guinness World record for the fastest drift,304.96km/h in a 1390 bhp.

Al Rahala International Trading Co. L.L.C. was established in Dubai in 2012 and it has been associated with Zhongce Rubber Group., LTD. ZC-RUBBER, is a the leading tire manufacturer in China who also ranked among the top 10 tire manufacturing company globally. With well-established network and authorized distributors, Al Rahala became one of the leading tire trading companies in the tyre market catering to markets of Middle East, Europe, parts of Latin America and Asia. Major brands that popular in the market are West Lake, Chaoyang, Goodride and Bison.
Al Rahala has customers across the Middle East, Africa and elsewhere. Many of them are standing out in the markets. BBG, the biggest distributor in Saudi Arabia and also exporting to African Continent; Al Futtaim, the most progressive regional business houses headquartered in Dubai with more than 20,000 staff; and Al Rabee Al Khader General Trading Co. L.L.C., gains its name in both Iraq and UAE, with more than 30-years-experience in auto parts market.
Al Rahala’s participation during the three-day Automechanika Show concluded with a festive gala night. Al Rahala hosted it’s 6th Annual Dealers Party on the 9th of May 2016 at the Great Ballroom of Le Meridien Hotel and Conference Centre Airport Road Garhoud and it was attended by 150 loyal customers from over 30 countries.